How to Train Your Customer

Society is easily influenced. People are naturally conditioned to act and appear in ways they deem acceptable from media, whether mass media or social. You have this media-like power, and you can get your customers to do what you want — from dress code to reservations...

Event Production & Marketing

Memorial Day is the unofficial kickoff to Summer, which means summer parties are likely on the front of your mind. While event marketing can be cumbersome, but it can also dictate the success of of your event (and your business). From booking talent to getting people...

Creating the Right Crowd

People come to your venue for your party. People return to your venue based on that party’s experience. And that experience is heavily dependent on having the right crowd. But getting the right crowd is easier said than done since there’s no one true formula to ensure...

5 Ways to Use Technology in Your Venue

The nightlife industry has evolved from inefficient pen-and-paper practices to digital solutions that can manage, track, and streamline your business. While these solutions may seem complex and overwhelming, they’re actually quite simple when it’s a fully integrated...