Thinking Differently About Mobile

The shocking truth is we’ve been thinking about mobile all wrong. I see it time and time again: people gushing online about how nightclubs need to create their own mobile apps to promote their venue. But this isn’t the case. It doesn’t make any business sense for...

It’s Time to Retire Paper Guestlists

I recently helped run a major event at a nightclub during the MLB All Star Baseball week. The party itself was a hit, and the event organizers did a great job pre-selling tickets to generate revenue before the night of the event (one of our 9 tips to throwing a good...