Promoting without Discounting

The most common types of promotions in this industry are happy hours, two-for-one drinks, or free bottle for booking a VIP table. The common denominator in all of these options is discounting drinks. Discounts and promotions aren’t the same, and it’s possible for you...

5 Summer Trends for the Bar & Nightclub Industry

Staying up-to-date on industry trends and offering the best experience in the biz are two of the best ways to stay relevant in an ever-evolving nightlife industry. Stay on top of these 5 hot summer trends to continually wow your guests.   1. Strategic crowd...