Events are a great way for nightclubs to pre-sell revenue and offer an exciting experience to guests. But there are many factors that go into making sure your event is a success, a large one being event promotion and selling tickets. Ticketing companies are a dime a dozen. And with all the choices at your disposal, how do you know which one to go with? The best thing you can do is to choose a system that will set your entire event up for success.
Here are the top 5 things you need in your ticketing system.
1. Go Beyond Registration
Most ticketing companies are simply a registration system. They allow people to buy a ticket for your event, and then their offerings end there. They don’t help you connect the dots of what brought your customer to buy a ticket, what they did once they got into your event, and how you can retarget that customer in the future.
Instead, use a ticket system that goes beyond registration. This means following your customer’s journey before, during, and after they walk through your door, and having the tools at your disposal to also manage your event operations.
2. Don’t Redirect Your Customers
A customer comes to your website to buy a ticket. They click that “buy” button and are now redirected to the ticketing company’s website. You’ve now lost that customer’s data, your brand is out of sight, and they’re now getting messages to register for competing events on your ticket buying page. Does this sound like the right experience to you?
Stop redirecting your customers to a different company. Use a ticketing system that functions on your own website without their branding being present. That way, your customers will always feel like they’re purchasing directly from you, and you get to fully control the experience.
3. Connect Your Accounts
You have more to manage for your event than selling tickets. Maybe you have reservations, or a mobile bidding component, or employee/volunteer management, or marketing systems, or whatever else. This means you’re managing separate tools and systems for each of these functions. Not only is that a hassle, but your’e losing out on data and duplicating information.
Look for a solution, like Vēmos, that allows you to connect all your accounts together in one dashboard. So not only are you selling tickets to your event, but you can handle all other areas in this one system, including general admission walk-ins, VIP reservations, and comped gust list attendees. Information flows seamlessly between your services automatically so you never have to re-enter or duplicate information in each account.
4. Collect Money Right Away
Most ticketing sites hold your money until after the event to cut you a check, which means your revenue is held up while your expenses continue. Make sure your ticketing provider works with you and your bank account so payments go directly into your account as soon as a transaction is made. This way, you earn your revenue leading up to your event rather than making up for your expenses weeks after.
5. Own Your Data
When your guests are redirected to third-party sites, and when your event information lies in multiple accounts, you’re unable to track all your data. In fact, you don’t actually own that data. Technically, the ticketing provider owns it and they’re going to use it to target your customers for competing events.
Put the power back in your hands. Use a ticketing provider that’s not profiting off your customers, but instead exists to serve you. This way, you’ll collect key information on your customers, staff, and event as a whole to understand what worked and what didn’t for future success.
Take your event to the next level and go beyond registration. Control your experience and discover how your data can bring you increased profitability. Get set up with your account now.
