It’s Time to Retire Paper Guestlists

I recently helped run a major event at a nightclub during the MLB All Star Baseball week. The party itself was a hit, and the event organizers did a great job pre-selling tickets to generate revenue before the night of the event (one of our 9 tips to throwing a good...
9 Steps to Throw a Good Party

9 Steps to Throw a Good Party

Without a great party, you don’t have an audience. And without an audience, you don’t generate revenue. Follow these 9 steps to throw a good party for your guests while also generating profit.   1. Know your audience The people you are throwing the party for...

How to Properly Manage Your Promoters

There’s no doubt promoters are a critical component to making the night a success. They’re charged with bringing the right people in on a consistent basis, building relationships with customers to keep them coming back, and marketing your major events. But too many...