Shaping Guest Experiences with Guest Intent

Over the past year, there are certain CX trends that have gone from a nice to have to an essential element for successful businesses. The strategies outlined in this CX Insights Magazine article are key to meeting the rising expectations of modern consumers who demand (and frankly expect) personalized interactions that reflect their preferences and needs. Digital industries have been able to keep up, but independent physical establishments have historically fallen behind.

Why This is Hard for Hospitality

Digital industries have the infrastructure to track users and use data in a way that anticipates what they’ll need next. Providing this type of curated content has traditionally ranged from difficult to impossible for the hospitality industry. Outdated technology and antiquated laws keep restaurants operating in the early 1900s. Combine that with the fact that 70% of restaurants in the US are classified as “independent”, the industry has been too fragmented and therefore lack the resources needed to provide meaningful curation.

Changing the Paradigm with Vēmos

We’ve strategically built Vēmos to be POS agnostic and integrate with systems these independent restaurants already use. This allows us to be universally accepted, which empowers our restaurant partners to develop a far deeper understanding of their business and have a platform they can use to present the most compelling offers to every customer, every time.