Why You Should Never Give Away Anything for Free

Two for one drinks. Free bottle with a reservation. Free shot with a purchase. These are common promotions we see in the nightclub and bar industry, and they all have one thing in common: free drinks. While giving away free drinks may work to attract customers in the...

A Better Way to Manage Your Event

I recently attended a large rock festival, and realized how the common event processes they were using were incredibly inefficient. Paper tickets that were simply ripped in half to confirm my arrival, colored wristbands to indicate which ticket I purchased, and...