Promoting without Discounting

The most common types of promotions in this industry are happy hours, two-for-one drinks, or free bottle for booking a VIP table. The common denominator in all of these options is discounting drinks. Discounts and promotions aren’t the same, and it’s possible for you...

5 Summer Trends for the Bar & Nightclub Industry

Staying up-to-date on industry trends and offering the best experience in the biz are two of the best ways to stay relevant in an ever-evolving nightlife industry. Stay on top of these 5 hot summer trends to continually wow your guests.   1. Strategic crowd...

How to Train Your Customer

Society is easily influenced. People are naturally conditioned to act and appear in ways they deem acceptable from media, whether mass media or social. You have this media-like power, and you can get your customers to do what you want — from dress code to reservations...