Category Archives: Technology

Looking Beyond the New Year

The biggest night in nightlife is here. You have promotions going on, big-name events, and countless guests to appease. The planning, preparation, and execution is a whirlwind to say the least, and it’s only natural to want to take a breather the first few days of the year and get back on track. But the best thing you can do for yourself during this time is think big picture and set yourself up for success for the coming year.


The first step is to reflect on this past year and how your club performed. There will be areas that are great and need little to no improvement, and there will be others that aren’t so great and need a lot of work. Discover why the well-performing areas went the way they did and see if there’s anything to draw from it. Perhaps it’s a good system, a key employee, or a crucial tool that contributed to the success. If you can pinpoint it to something specific, you’ll likely be able to apply it to the areas that need work and create a good strategy for the year ahead.


If you’re having a hard time reflecting on the past year due to little or no data (trust us…you’re not alone), then you have direct insight on what your new strategy needs to be. In fact, the biggest trend in 2014 is big data and technology in the nightlife scene.


We know, technology is daunting, but it’s easier than you think, especially when you take it in small steps. It also can bridge the gap between operations and performance. With the right tool and provider, you’ll be able to discover:

  • Your club’s overall performance, such as total sales, number of VIP reservations, number of guests on the guestlist, and number and types of bottles sold. This can be showed on a to-date basis, or be broken out by day, month, and so on.
  • Which servers and promoters brings in the most reservations, makes the most tips, and closes the most sales through upselling, pre-selling or cross-selling.
  • Who your guests are – their name, contact information, top liquor purchases, money spent to-date, number of reservations, and average group size.



Without the use of technology, your venue won’t have access to this type of data. Not only does this help you better track performance, but it helps you increase customer experience to keep them coming back and spending money at your venue. And we can all agree that profitability is the key part of any New Year strategy.

So here’s to 2014, the year your venue will boost revenue, profitability, service and experience. All because of one simple concept: technology.


Whitney Johnson is the global director of marketing for BookBottles. Contact her at whitney.johnson@bookbottles.com.

How to Adopt Technology into Your Venue

We talk a lot about technology over here. After all, it’s our bread and butter. But we also understand that most aren’t techies like us, and new systems can often be overwhelming. This is why we recommend taking small steps that help you realize how technology can significantly increase efficiency, profitability, and security. Many venues see success with the small-step approach. Here’s how you can make that shift, too:

1. Define why you want to transition to technology

We can tell you a hundred reasons why you should, but it’s not going to mean anything if you don’t have a reason or objective of your own. Perhaps you want to increase the speed of the night, discover insights about your clients, understand how your club and employees are doing, or even generate more pre-sale revenue. All of this is possible with technology. The more you know about why you want to go down the route, the better technology partner you’ll find and the easier time you’ll have in getting staff buy-in.

2. Find the right partner

The best thing you can do is find a company who will act as a true partner in making your club more profitable. They should fully understand your club’s operations and strategies to provide the best solution to your needs. Also consider using a system that has multiple solutions on one platform. Not only does this reduce the number of vendors you have to work with on a daily basis, but also better integrates data about your club’s performance.

3. Start small

The reason technology, or any new system for that matter, seems overwhelming is because people think of it as one big overhaul rather than a series of small steps. Adopting technology is a marathon, not a race. Pick the technology solutions that you absolutely need today and blend it into your current operations. Once you get the hang of the new features you added, you’ll feel more comfortable about what technology can do for your venue and will be ready to add more necessary features.

4. Train staff

Get all staff members together who will be interacting with the new software. Having everyone in one place makes it easy for you to introduce the system, show them how it works, and answer any questions they may have. It may also be beneficial to bring in the company with whom you’re partnering to clarify any points or walk through the system. Do this every time a new wave of features is implemented in your venue, and always show continuous support. After all, if you don’t believe in the system, why should your employees? Support and training ensures your venue runs like a well-oiled machine and sees better results.


Whitney Johnson is the global director of marketing for BookBottles. Contact her at whitney.johnson@bookbottles.com.

The Nightmare of Double-Booked Tables

Can you imagine the horror? Your VIP guest comes to your club just to find out his reservation wasn’t properly documented. Not only was it not documented, but the table he reserved is now full of other guests. You can’t seat him, he gets explicitly mad, leaves your venue with a bad taste in his mouth, and has his expected experience (maybe even a better experience) elsewhere.


We’ve seen this scenario time and again, and it always comes down to the same cause: poor processes and double-booked VIP tables. While we live in a socially-digital era, we’re still stuck in 1980s-style operations. Too many clubs operate with pen and paper to manage table reservations. Some have graduated onto email as their medium of choice, but this still results in errors.

It’s nearly impossible to keep track of reservations using these old school processes. Reservations are coming in from different sources, tables are over promised, and what ends up getting marked down isn’t true to what’s actually going to happen that night.

The best way to keep track of reservations to mitigate double-booked tables is through a central technology platform to which everyone has access. This means any of your employees or partners can:

  1. Log into the system with their personal username and password
  2. Add a guest reservation for a specific night
  3. Identify remaining tables for the night and select the most appropriate one



Tables that are already reserved won’t show up in the system, which means they’re never double-booked. Not only that, but the person who refers a guest for a reservation (ex: a promoter) is the person who makes the reservation. They don’t need to email anybody to make it happen or jot it down on a piece of paper to hand to the hostess. It’s all streamlined and centralized to maximize efficiency and accuracy.

You can’t afford to have table hiccups. Your guests are too important and their spending habits are too critical for your bottom line. It’s time to let technology handle the back-end operations so you can be as efficient and profitable as possible.

​Whitney Johnson is the global director of marketing for BookBottles. Contact her at whitney.johnson@bookbottles.com.

4 Tips to Benefit from New Technology Solutions

We understand: technology can be overwhelming, especially while implementing a new technology system in your club. Not only do you have to make sure the system actually works for your needs, but you have to train all employees on how to use it. But don’t be intimidated by this.


The truth is, new technology doesn’t have to be daunting. In fact, it oftentimes allows you and your staff to focus more on your customers and less on back-end technological issues. Here are 4 tips to make an easy transition while switching to new technology.

  1. Find the right partner. There’s a lot of nightclub technology solutions out there, including point of sale, guestlist management, and inventory systems. The best thing you can do is find a company who will act as a true partner in making your club more profitable. They should fully understand your club’s operations and strategies to provide the best solution to your needs. Also consider using a system that has multiple solutions on one platform. Not only does this reduce the number of vendors you have to work with on a daily basis, but also better integrates data about your club’s performance.
  2. Understand what you want to get out of your new system. It’s critical to know what your goals and expectations are from a system. Without having these defined in the beginning, you have no idea how well the system is working. This step also helps to present and analyze data in the most meaningful way possible to your club.
  3. Hold a staff training meeting. Get all staff members together who will be interacting with the new software. Having everyone in one place makes it easy for you to introduce the system, show them how it works, and answer any questions they may have. It may also be beneficial to bring in the company with whom you’re partnering to clarify any points or walk through the system.
  4. Show continuous support. Support must come from the top. If you don’t believe in the system, why should your employees? Employees buy into new processes and are more likely to ask for any needed help when upper management shows a level of investment in the product. This ensures your club runs like a well-oiled machine and sees better results.



Whitney Johnson is the global director of marketing for BookBottles. Contact her at whitney.johnson@bookbottles.com.

4 Ways To Improve Your Bottle Service

Bottle service is a crucial component of many top nightclubs’ business. It transforms standard clubs into elite, highly desirable clubs. It’s a way to attract high-status patrons and, above all else, make revenue faster than ever before.

But just because you offer bottle service doesn’t mean you’re doing it well. Here are 4 tips to improve your bottle service offering and maximize your club’s results.

1. Know where and how VIP guests are being booked

It’s common for nightclubs to get inundated with reservation requests from promoters, staff, agents, and guests themselves. The more organized you are with tracking reservations, the better your entire VIP service will be. Have a central location where all reservations are documented to make sure nothing gets lost in the process. Give your bouncers access to these VIPs so they are never stopped at the door or have to wait in line.

2. Know your clients and give them a customized experience

VIP guests don’t want to be treated like a number. They should be greeted at the door, walked to their table, offered their personal top-purchased liquors, and attended to by their favorite server Having a customer relationship management system in place helps track this information to give seamless VIP service from all staff members.

3. Manage inventory accordingly

It’s hard to predict the type and amount of liquors to purchase, but you can’t afford to run out of a top client’s favorite bottle before he even arrives. Take time to analyze history and trends of the bottles that are being purchased in your club, especially by your regular guests. Having a system like this in place not only helps you to better plan, but it also strengthens customer experience.

4. Interact and engage clients on a personal level

Promoting your nightclub in general and promoting your VIP tables won’t be the exact same. It’s no longer about summoning the masses for VIP. These clients demand a personal touch. Send personalized emails, texts and phone calls to past clients and keep them up-to-date with what’s happening at your club. While doing so, make sure you’re giving them information that’s specifically relevant to their interests and habits. A client won’t be impressed if you inform them of a new tequila brand if they’re solely vodka drinkers.


Amplify your ambiance. Make your clients feel exclusive by offering comfortable seating, elegant tables, and sexy mobile tablets. These factors will not only get your clients to stay longer (and order more), but will make you the state-of-the-art club.


​Whitney Larson is the president at Vēmos. Contact her at whitney.larson@vemos.io.