Category Archives: Sales

Author Whitney Larson Posted on

What to Look for in a Ticketing Provider for Your Event

Events are a great way for nightclubs to pre-sell revenue and offer an exciting experience to guests. But there are many factors that go into making sure your event is a success, a large one being event promotion and selling tickets. Ticketing companies are a dime a dozen. And with all the choices at your disposal, how do you know which one to go with? The best thing you can do is to choose a system that will set your entire event up for success.

Here are the top 5 things you need in your ticketing system.

1. Go Beyond Registration

Most ticketing companies are simply a registration system. They allow people to buy a ticket for your event, and then their offerings end there. They don’t help you connect the dots of what brought your customer to buy a ticket, what they did once they got into your event, and how you can retarget that customer in the future.

Instead, use a ticket system that goes beyond registration. This means following your customer’s journey before, during, and after they walk through your door, and having the tools at your disposal to also manage your event operations.

2. Don’t Redirect Your Customers

A customer comes to your website to buy a ticket. They click that “buy” button and are now redirected to the ticketing company’s website. You’ve now lost that customer’s data, your brand is out of sight, and they’re now getting messages to register for competing events on your ticket buying page. Does this sound like the right experience to you?

Stop redirecting your customers to a different company. Use a ticketing system that functions on your own website without their branding being present. That way, your customers will always feel like they’re purchasing directly from you, and you get to fully control the experience.

3. Connect Your Accounts

You have more to manage for your event than selling tickets. Maybe you have reservations, or a mobile bidding component, or employee/volunteer management, or marketing systems, or whatever else. This means you’re managing separate tools and systems for each of these functions. Not only is that a hassle, but your’e losing out on data and duplicating information.

Look for a solution, like Vēmos, that allows you to connect all your accounts together in one dashboard. So not only are you selling tickets to your event, but you can handle all other areas in this one system, including general admission walk-ins, VIP reservations, and comped gust list attendees. Information flows seamlessly between your services automatically so you never have to re-enter or duplicate information in each account.

4. Collect Money Right Away

Most ticketing sites hold your money until after the event to cut you a check, which means your revenue is held up while your expenses continue. Make sure your ticketing provider works with you and your bank account so payments go directly into your account as soon as a transaction is made. This way, you earn your revenue leading up to your event rather than making up for your expenses weeks after.

5. Own Your Data

When your guests are redirected to third-party sites, and when your event information lies in multiple accounts, you’re unable to track all your data. In fact, you don’t actually own that data. Technically, the ticketing provider owns it and they’re going to use it to target your customers for competing events.

Put the power back in your hands. Use a ticketing provider that’s not profiting off your customers, but instead exists to serve you. This way, you’ll collect key information on your customers, staff, and event as a whole to understand what worked and what didn’t for future success.


Take your event to the next level and go beyond registration. Control your experience and discover how your data can bring you increased profitability. Get set up with your account now.

Author Whitney Larson Posted on

Get More Sales from Promoters for Your NYE Event

The biggest event in nightlife is almost here, which means it’s time to pump up the volume on your New Year’s Eve marketing. Your promoters are a big part of your marketing efforts and arguably one of the most effective marketing channels you can use. Here’s how to create a powerful army of promoters by turning them in to mobile box offices.

1. Use an event system with mobile sales

The first step is for you to get on the right event system. The only way you can supercharge your promoters is if you have access to the tools to do so. Use an event management system like Vēmos that was built specifically for the nightlife industry. Like most ticketing systems, you’re able to build your event landing page and sell tickets online. But unlike other ticketing systems, you’re also able to integrate ticket sales on your website, social channels, and a synced mobile app to sell tickets direly from mobile devices. It also handles VIP table reservations in the same system so you don’t have to use multiple services to manage your NYE event.

2. Accept cash and credit

The mobile app we just mentioned is your golden ticket. This is what turns your promoters into a mobile box office, and what allows you to generate pre-sale revenue even on the go. Your promoters can sell tickets directly through their device, accepting both cash and credit purchases, to anyone at anytime. Once the ticket is sold through the app, consumers get a digital ticket, and that buying information is synced with the rest of your ticket purchases. This makes your promoters incredibly powerful, drives more customers through your door, and keeps all your purchases synced together for a seamless door process the night of your event.

3. Track, measure, and reward

Track which promoters bring in the best guests and the most sales over a given time period or for your specific NYE event. This helps ensure you’re paying promoters out appropriately, that you understand where your guests are coming from, and that you can reward your promoters for a job-well-done to keep them performing and maximizing results.

Author Whitney Larson Posted on

How to Get More from Your Customers

Do you know who your guests are? The ones who frequent your venue, who spend a lot of money, and who would be considered “loyal?” Many venues think they do, but few have the full picture.

Recognizing your guests’ faces or even their names is just the start. Imagine knowing how many times they’ve been to your club, how many reservations they’ve made, how much money they’ve spent, and what their most popular drink purchases are. That’s valuable information, and that’s what’s going to propel you forward. And a robust customer relationship management (CRM) system that’s tied to your point of sale is just what’s going to get you there.

Here’s what you can uncover when you know your guests on a deeper level and build their loyalty.

1. Better identify guests

We’ve been to venues where high-profile guests were stopped at the door by the bouncer and denied access, purely from the fact that the bouncer didn’t recognize that guest. This lack of communication and identification is a threat to your club. Not only did you not make money from that person that night, but that person is likely not excited to return to your venue again.

2. Upsell guests before they walk through your doors

Your CRM system helps you know who your guests are so you can identify them in line (especially when you have a mobile CRM system). You can tell from this system if a guest is a regular attendee for your bar crowd, which means you can offer to upsell them to bottle service right then and there. It’s always best to be as personal as possible when doing an upsell, so mention that you notice they come in often and think they would enjoy a bottle service experience. They’ll be more likely after this experience to continue to be a bottle service customer, become more loyal to your venue, and refer friends.

3. Provide personalized service

Your guests, especially your VIP guests, don’t want to be treated like a number. They should be greeted at the door, walked to their table, offered their personal top-purchased liquors, and attended to by their favorite server. Having a system in place like Vēmos helps track this information to give seamless VIP service from all staff members. What’s more is the system enables you to provide personal touches to your regular bar crowd, too. After all, in the age of big data, people are used to being treated as an individual by companies more than ever before.

4. Improve marketing efforts

Because your CRM system tracks important customer activity, such as when they come to your club, how much they spend, what they drink, and how many people they bring with them, you’re able to send more targeted, personal and relevant messages to individual guests. This means you’re able to use filters to segment your customers into specific targeted audiences, which in turn means each audience gets messages that are 100% relevant to their habits. That’s powerful marketing, and that’s what continues to drive guests into your venue.


Treating guests like the individuals they are and catering your experience to their needs isn’t hard. All it takes is a system that captures all your information in one place, your staff to use that system so it automatically pulls necessary information on the guests walking through your door, and your ability to execute on providing that exclusive experience. It’s the little things that make the biggest difference to your guests and bring the biggest dollar to you.

Author Whitney Larson Posted on

Tips for New Year’s Eve

If you haven’t yet, set up your event in your Vēmos dashboard and start selling tickets. Some NYE parties have already sold out of their tier 1 early bird tickets and are on to tier 2. This is a great way to add urgency, pre-sell your event out early, and get more revenue per guest as the event nears. Read this article for more tips on how to prepare ahead of time.

To have a successful NYE night using Vēmos

☑ Download the Vēmos app on either iOS or Android devices.

☑ Easily scan tickets from the guestlist view of the app by tapping on the “Scan” icon in guestlist view. You can also type the code under the QR code while in scan mode or search the guest’s name to mark them as arrived.

☑ Sell tickets directly through the app for walk-up/door sales to keep your data in one place.

☑ Use multiple lines to streamline your door: one for pre-purchased tickets and one for walk-up tickets/door sales. Your primary speed should be focused on pre-purchased tickets to show the incentive of buying tickets in advance.

☑ Check your internet connectivity to make sure you can flawlessly run the app on your device. If you have weak internet, use devices that have data plans or get a personal hotpsot to keep at your check in area.

Set up Your New Year’s Eve Event in your dashboard now, or click here to get started with Vēmos.

Author Whitney Larson Posted on

What You Need in Your Ticketing System this New Year’s Eve

Ticketing companies are a dime a dozen. And with all the choices at your disposal, how do you know which one to go with? The best thing you can do is to choose a system that will set your entire New Year’s Eve event up for success. After all, it’s your biggest event of the year.

Here are the top 5 things you need in your ticketing system.

1. Go Beyond Registration

Most ticketing companies are simply a registration system. They allow people to buy a ticket for your event, and then their offerings end there. They don’t help you connect the dots of what brought your customer to buy a ticket, what they did once they got into your event, and how you can retarget that customer in the future.

Instead, use a ticket system like Vēmos that goes beyond registration. This means following your customer’s journey before, during, and after they walk through your door, and having the tools at your disposal to also manage your event operations.

2. Don’t Redirect Your Customers

A customer comes to your website to buy a ticket. They click that “buy” button and are now redirected to the ticketing company’s website. You’ve now lost that customer’s data, your brand is out of sight, and they’re now getting messages to register for competing events on your ticket buying page. Does this sound like the right experience to you?

Stop redirecting your customers to a different company. Use a ticketing system that functions on your own website without their branding being present. That way, your customers will always feel like they’re purchasing directly from you, and you get to fully control the experience.

3. Connect Your Accounts

You have more to manage for your event than selling tickets. A lot of New Year’s Eve parties have VIP reservations that also need to be managed and marketing systems to promote your efforts. This typically means you’re managing separate tools and systems for each of these functions. Not only is that a hassle, but your’e losing out on data and duplicating information.

We allow you to connect all your accounts together in one dashboard. So not only are you selling tickets to your event, but you can handle all other areas in this one system. Information flows seamlessly between your services automatically so you never have to re-enter or duplicate information in each account.

4. Collect Money Right Away

Most ticketing sites hold your money until after the event to cut you a check, which means your revenue is held up while your expenses continue. Make sure your ticketing provider works with you and your bank account so payments go directly into your account as soon as a transaction is made. This way, you earn your revenue leading up to your event rather than making up for your expenses weeks after.

5. Own Your Data

When your guests are redirected to third-party sites, and when your event information lies in multiple accounts, you’re unable to track all your data. In fact, you don’t actually own that data. Technically, the ticketing provider owns it and they’re going to use it to target your customers for competing events.

Put the power back in your hands. Use a ticketing provider that’s not profiting off your customers, but instead exists to serve you. This way, you’ll collect key information on your customers, staff, and event as a whole to understand what worked and what didn’t for future success.

Have the most profitable New Year’s Eve ever with Vēmos and experience these 5 benefits. You get all the perks of major ticketing solutions with the functionality of nightclub management software in one dashboard. Sell out your New Year’s Eve event in advance. Get money in your bank right away. And have a stress-free door. All at no cost. Get started now.

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