Category Archives: Operations

The Value Of Id Scanners In Nightclubs

Checking IDs is commonly considered a necessary evil of serving alcohol. It’s not sexy. It’s not exciting. It’s a nuisance. But this nuisance is actually a huge asset to your nightclub, especially with the right technology. It’s no longer a matter of crossing your t’s and dotting your i’s. Using advanced technology to check IDs is the new way to protect your club while driving profit.

The Legal Aspect

More than 250 ID changes are made annually in the United States alone, and the creation of fraudulent IDs will continue to advance. This is a deadly combination. It’s neither smart nor fair to leave the burden of identifying outdated or fraudulent IDs with your doormen. Once a minor is approved and served, litigation may be right around the corner.

While legal repercussions vary by state and circumstances, the license holder found in violation of alcohol furnishing laws can receive anything from a fine to a suspension to a revocation of the liquor license. This liability begins with the first drink. It doesn’t matter whether or not a minor exhibits signs of intoxication, if there’s alcohol in the blood system, then your nightclub is liable. And should your license get revoked, you’ll have to wait at least six months before you can apply for another, which will likely be more difficult and costly due to the revocation on your record.

Maintain a Secure Environment

Not only can electronic ID scanning systems deter minors from entering your club, but they can also mitigate risks associated with unlawful incidents. Advanced ID scanning systems have the functionality to:

  • Keep track of people who might become too intoxicated, start fights or commit other crimes
  • Identify involved parties, including staff, when an incident occurs
  • Provide past incident information to help make more educated decisions on who does and doesn’t get into your club

Maintaining a secure environment minimizes costs associated with insurance, repairs, fines, and enforcement. What’s more is it provides an enjoyable atmosphere for your patrons, which translates to a more profitable establishment.

Improve Customer Relationships

Better data means better business, and better business starts with great customer service. The more you know about your customers, the better you can communicate with them and develop lasting relationships. Electronic ID scanners allow you to collect information in the blink of an eye, such as customer demographics, frequency of visits, male to female ratio, and customer contact information. This information leads to better communication, management and, ultimately, profit.


​Whitney Larson is the president at Vēmos. Contact her at whitney.larson@vemos.io.

4 Ways To Improve Your Bottle Service

Bottle service is a crucial component of many top nightclubs’ business. It transforms standard clubs into elite, highly desirable clubs. It’s a way to attract high-status patrons and, above all else, make revenue faster than ever before.

But just because you offer bottle service doesn’t mean you’re doing it well. Here are 4 tips to improve your bottle service offering and maximize your club’s results.

1. Know where and how VIP guests are being booked

It’s common for nightclubs to get inundated with reservation requests from promoters, staff, agents, and guests themselves. The more organized you are with tracking reservations, the better your entire VIP service will be. Have a central location where all reservations are documented to make sure nothing gets lost in the process. Give your bouncers access to these VIPs so they are never stopped at the door or have to wait in line.

2. Know your clients and give them a customized experience

VIP guests don’t want to be treated like a number. They should be greeted at the door, walked to their table, offered their personal top-purchased liquors, and attended to by their favorite server Having a customer relationship management system in place helps track this information to give seamless VIP service from all staff members.

3. Manage inventory accordingly

It’s hard to predict the type and amount of liquors to purchase, but you can’t afford to run out of a top client’s favorite bottle before he even arrives. Take time to analyze history and trends of the bottles that are being purchased in your club, especially by your regular guests. Having a system like this in place not only helps you to better plan, but it also strengthens customer experience.

4. Interact and engage clients on a personal level

Promoting your nightclub in general and promoting your VIP tables won’t be the exact same. It’s no longer about summoning the masses for VIP. These clients demand a personal touch. Send personalized emails, texts and phone calls to past clients and keep them up-to-date with what’s happening at your club. While doing so, make sure you’re giving them information that’s specifically relevant to their interests and habits. A client won’t be impressed if you inform them of a new tequila brand if they’re solely vodka drinkers.


Amplify your ambiance. Make your clients feel exclusive by offering comfortable seating, elegant tables, and sexy mobile tablets. These factors will not only get your clients to stay longer (and order more), but will make you the state-of-the-art club.


​Whitney Larson is the president at Vēmos. Contact her at whitney.larson@vemos.io.

Vemos Nightlife Platform

The Benefits Of An Interconnected Club

Interconnectivity is one of the hardest and most difficult areas for venues, from both a personnel and technology standpoint. Nights get busy, staff becomes overwhelmed and the implemented technology systems work independently of each other. And when nothing is communicated between the necessary personnel or technology, operations, customer service and revenue suffer.

Here are 3 tips to use interconnectivity to your advantage.

1. Technology as efficiency tools

The list of technology available is impressive. There are point of sale systems, reservation management software, employee scheduling programs and customer relationship management systems. But unless these technologies are programmed to connect to each other, the data and processes will ultimately be useless. Why bother with 4 different technologies if it’s going to add 4 different processes to you club? Technology should not be complicated. In fact, it should be used as a tool to save time and money while enhancing customer experience.

Look for technology solutions that improve efficiency across the board. These solutions should interact to correlate information from multiple sources and uncover key statistics about your business. When you have multiple areas of your club, or even multiple clubs for that matter, you need a solution that combines everything into one central spot to save and possibly even increase your time and money.

2. Information sharing

Many clubs suffer from a lack of information sharing. Everyone should be looped in at some level on important club-related information, such as expectations, guidelines, new processes, and new technologies. Even collected club data can help staff understand what is and isn’t working and how to improve. Giving staff access (even if it’s limited access) to a technology solution that combines information in one spot is an efficient way to get everyone on the same page.

3. Inter-staff communication

Your customers interact with multiple members of your staff on any given night. That’s why it’s crucial for each staff member to be adequately trained to handle any type of customer, including VIP customers, and work with one another to give the impression that your club is well run. Your VIP customer will likely encounter your door host, waitresses, bottle service host, security personnel, bus boys and any other support staff during the night. Customer experience is elevated when each one of these staff members knows the customer and is trained to serve him/her. When VIP customers are stopped at the door due to lack of communication or aren’t treated with VIP status from staff, they’re unlikely to return. Technology that houses information about customers, reservations and analytics, and is available to appropriate staff, aids in this communication and experience.


Parag Shah is the director of Vēmos. Contact him at parag.shah@vemos.io.