This past month was all about improved data to set you up for success for the holiday rush. Check out the following updates to help you understand your results.
1. Transaction Report
in your dashboard, and it’s arguably one of the most anticipated section: the transaction report. Now you can see all transactions made during a given time period, including General Admission, Guestlist, Reservations, and Ticket purchases. Go to Analytics > Transactions in your dashboard to view your report. You can also filter by categories to narrow down the data you want to view.
2. Export Event Sales to CSV
Sometimes you need to export your data. Now, you can export your sales data for a specific event. Go to Events in the sidebar, click on your specific event, and go to Sales. Here, you will see a purple “Export to CSV” button, which will export all of your sales data for that event.
3. Updated Event Analytics
We added more data to your Event Analytics section so you can better understand each event’s performance. Go to Analytics > Events to see a new Sales by Payment Type pie chart to show the percentage and dollar amount of cash vs. credit sales. We also updated the promo code usage graph to display number of tickets sold using a specific promo code.
4. General Fixes and Improvements
We made a few general fixes and minor improvements. All email addresses automatically convert to lowercase lettering to mitigate duplicated guest profiles. We also updated free ticket buttons on even pages to read FREE instead of $0.00.
We’re continuously searching for and squishing bugs around here so you always have the best experience. If you ever have any issues, let us know and we’ll solve it ASAP.
We’ve been hard at work to provide you with features that help improve your business. This past month, we released 2 big features to make your life even easier.
1. Event Locations
Sometimes you host events at different locations. And we’ll admit, it was a pain for you to deal with that in the past. So we fixed it.
Now you can add a different location name and address to each event while still using your one account. All event information will then be collected into your one analytics dashboard & CRM system for truly succinct data.
2. Pass More Information to Connected Accounts
Last month we released the new integrations feature so you could truly connect all your accounts in one dashboard (such as email platforms and mobile bidding systems). This month we upped the ante and added more ways for you to send information to the accounts of your choosing.
Go to Settings > Integrations in your
to start connecting everything and to pass along the information you want. Say goodbye to manual data entry and duplicate info in multiple products.
3. General Fixes and Improvements
We’re continuously searching for and squishing bugs around here so you always have the best experience. We made some minor tweaks and improvements to optimize a few areas. If you ever have any issues,
let us know
and we’ll solve it ASAP.
Manage, understand, and grow your business from a single dashboard with Vēmos. Contact us to get started.
It’s always our mission to provide you with features that help improve your business. And over the past month, we released 5 to do just that. Check them out below.
1. Connect Your Accounts
Now you can truly connect your accounts in one dashboard. We integrated with Zapier so information can pass automatically through your Vēmos account to other accounts of your choosing (such as email platforms and mobile bidding systems). This means no manual data entry or importing/exporting of lists to separate accounts. Go to Settings > Integrations in your Vēmos dashboard to start connecting everything.
2. Customize your Ticket Form Fields
We’re data geeks, but we realize not everyone needs as much data in their system as we provide. So, we’ve added the ability for you to choose which data you want to collect from your guests as they purchase a ticket to your event. Go to Settings > Events and select which form fields you want to include on your event checkout pages.
3. Add Seats to your Table Map
We’ve always had standalone tables in our real-time table map, but sometimes you need seats around those tables. Now you can have both. To add seats, choose “small circle” as the shape when adding your tables in your settings. You can have as many seats around a table as you want. That way, you can multiple individuals sitting together at one table.
4. Added Search Functionality on Web Dashboard
Sifting through your guest profiles to find the right guest is now easier than ever. We’ve added the ability to search by either name, email, or phone number on your web dashboard. You will see this in the guest profiles search bar as well as the search bars when adding a reservation or guestlist party.
5. New Guests Analytics Section
Speaking of guests, we also added the new Guest Analytics section. Use this data to understand who your customers are over a given time period, including guests by referrer type and guests by gender. We will continue to add graphs in here to give you an even better picture of your customer demographic, geographic, and psychographic data.
Manage, understand, and grow your business from a single dashboard with Vēmos. Contact us to get started by filling out the form below.
Today is an exciting day for us and our community. Today, we announce what’s been in the works for months: BookBottles is now Vēmos.
We started our journey as a VIP reservation management system, with which the name BookBottles was quite fitting. But through our journey, we’ve grown alongside our customers to offer a more comprehensive system. This growth is what’s allowed us to truly operate within our core passion: to allow events and nightlife venues to manage, understand, and grow their business from a single dashboard.
And so today we introduce Vēmos.
The name was inspired by our growth, through which we identified a deeper value in our company and a deeper purpose to improve our customers’ businesses. Abbreviated to stand for Venue and Event Management Operating System, the name also means “we see” in Spanish, an important piece to us with our belief that all events and venues should have access to see a complete picture of their business.
Today, we’re no longer merely a reservation system. We’ve grown into an operating system where our customers can manage all areas of their venue from one dashboard, see their data that’s collected from these areas, and make data-driven decisions to grow their business year after year. That’s what allows you to see your complete picture. As we move forward with this vision, you will begin to see more third-party app integrations available within your dashboard so all your accounts can truly be connected.
Along with an updated name and logo, you’ll notice a sleeker design when you log into your web dashboard. Don’t worry — no functionality has been removed or compromised as a result. Our Android and iOS apps have also been updated, so make sure you download the most recent version.
As a final note, we want to thank all of you who have been along on our journey and have gotten us to where we are today. We are proud to walk alongside you and look forward to growing with you as Vēmos.
Last week marked the 31st Nightclub & Bar Convention and Trade Show, and it did not disappoint. With thousands of nightclub and bar professionals, the show was packed with interactive workshops, informative breakout sessions, invaluable super sessions and keynotes, and networking events/industry parties.
Our marketing director, Whitney Johnson, hosted one of those informative breakout sessions, titled “5 Marketing Tools to Boost ROI.” The session drew a full crowd and focused on teaching attendees the importance of marketing strategy and how to use marketing tools to reach the right audience.
In case you missed it, here are a few of the highlights of her session.
Part 1: Why We’re Having this Conversation
- The legacy of marketing is in the 4 P’s: Product, Price, Place, and Promotion. It was all about understanding and building a product, putting a price to that product, finding a place to market it and then, in turn, promoting the awareness of its existence. But as time evolved, so did the 4 P’s, especially “Place.”
- The evolution is a result of the tech revolution – the biggest marketing shift that happened in our lifetime. Technology came in and disrupted everything we knew about business, including how we communicate, how we work, who we work with, and how we interact with customers. It’s changed end users and customers expectations of companies, and it forced businesses of all kinds reevaluate how they work. Consumers have been quick to adopt, and they have high demands and high expectations of businesses. However, businesses — including nightclubs and bars — haven’t been quick to adopt and aren’t meeting their demands. And if you’re not continuously keeping up with your customers, you’re vulnerable.
- Don’t get phased out by your customers. Learn how to become digital and appease their demands. With today’s technological advancements, you get to have two-way conversations with your audience, and you get to provide them an optimized experience at your venue. It’s no longer a one-way communication street — it’s now all about providing meaningful messages and experiences in channels where they already are.
Part 2: Marketing Keys to Success
There’s a marketing foundation that needs to be established before any marketing can begin. Without this foundation, you’re throwing noodles at a wall and hoping something sticks. And then when it does stick, you’re not really sure what you did to get it to stick in the first place, so it’s hard to repeat.
Instead, follow these 5 steps to set up your foundation:
- Step 1: Know your audience. Your audience is the number one component of your venue. Without customers, you don’t have a business. You need to get down to the nitty gritty t truly know who your customers are, including their demographic, geographic, and psychographic information. Read more about knowing your audience here.
- Step 2: Define your objectives and goals. Your objectives are what you’re seeking to accomplish; what you want as a result of your marketing. Typically marketing objectives align with overall business objectives. Goals are a bit different than objectives because they are the end result of what you’re doing. With goals, remember that they always need to have a quantifiable number by a designated time.
- Step 3: Be consistent. On average, it takes 7 touch points for a buyer to make purchase decision. You should use multiple channels to hit customers in meaningful ways, but the only effective way to do this is by being consistent in your messaging and branding. This is what allows you to be impactful and connect with your audience on an emotional level.
- Step 4: Provide the experience you’re promising. Theses what your customers are really seeking, and this is what you led them to believe. If your messaging and branding is all about luxury, then you better deliver luxury when they get to your doors. Make sure everything is aligned — that your strategy is in place, your objectives are defined, your brand is consistently presented, and your messaging is promising a realistic experience.
- Step 5: Measure. Did you hit your goals and objectives? What worked and what didn’t work? Repeat the things that did, and table the ones that didn’t. There are going to be things that didn’t work, and that’s ok. Failure is a part of any business initiative. Give yourself some room in your marketing budget and efforts to experiment and fail, and allow yourself to pivot quickly.
Part 3: Putting it Together with Tools
Tool 1: CRM System/Segmentation
- A CRM system is your biggest marketing asset. Use one to collect information on all of your guests, whether they’re VIPs, guestlist, general admission, or ticket buyers. Every person who walks through your door should be accounted for. There’re your customer after all, and you should be able to reach back out to them. The best way to do that is by getting their info in your CRM system so you can reach back out to them later.
- If you use a guest list at your venue, put a form on your website where people can add themselves. Same thing for VIP tables and tickets. Get people to add themselves or purchase tickets ahead of time. Consumers are conditioned to fill out forms and provide information for online transactions. If you have promoters, have them enter information from a mobile app so it syncs to your database. This allows them to turn into a mobile box office.
Tool 2: Email/Text Message Marketing
- When you have your database in your CRM system, you’re able to use that list to do segmentation. This means rather than doing a mass marketing approach with one message for everyone, your’e able to do micro-marketing, or marketing for the individual. Email and text messages are the best way to send direct one-on-one messaging. Use different campaigns for different messages for different audiences — this allows your messages to be 100% relevant to the people you’re targeting.
Tool 3: Social Media
- Build your social media presence on the channels that make the most sense to your business. Then, use the advertising tools within each social channel to target your audience. You can either upload your segmented lists from your CRM system, or you can create new segmented lists within the ad manager platform. Segmentation and targeted messages are your keys to success with social media. Couple this with a powerful image and a strong call to action, and you’re on your way to seeing a strong marketing ROI.
Tool 4: Live Streaming
- Live streaming became a big deal last year, and it’s only going to get more advanced and useful as it continues – especially in the entertainment industry. Show you customers what’s going on at your venue in real-time. Use Periscope to live stream on Twitter. Use Live Stream on Facebook to show real-time videos of your venue. After all, Facebook noted that since its introduced Live Stream that people tune into live videos three times longer than non-live videos.
Tool 5: Affiliate Links
- Affiliate links are a specific URL that contains the affiliate’s ID or username. This is what allows you to track which of your marketing efforts are truly working for you. You can also use affiliate links to track your staff and promoter results. Vēmos automates the affiliate link processes, so that you can track within your dashboard which marketing channels and which staff members are bringing in not only the mosts guests, but the best guests. This in turn allows you to understand how your venue is performing and what effort are actually working for you.
Contact Vēmos today to see how we can help you with these tools to boost your own ROI.
View the slides:
NCB Show 2016 – 5 Marketing Tools to Boost ROI from Whitney Johnson
Whitney Larson is the president and director of marketing at Vēmos. Contact her at email@example.com or through the contact form below.