Author Archives: Whitney Larson

9 Tips for your New Year’s Eve Party

New Year’s Eve is the biggest event of the year, but it’s also the most competitive. That’s why it’s important to get a head start and get your event planned out so you can have a successful and profitable night.

Follow these 9 tips to ensure a successful New Year’s Eve party.

1. Publish Your Event Now

You need an event page, and you need it to be launched now. This gives you time to market your event and attract customers so they can start making their plans around your party. It’s important to have a section of your website or a specific landing page dedicated to your event. Simply having a sentence description on a third-party ticketing company’s website isn’t going to cut it. People want to know the vibe of your party, understand why they should attend, and get a gage at what they can expect by attending. Plus, having your own page allows for greater SEO opportunities, allowing guests to find out about your event in search results.

It’s also important to make sure customers can buy tickets directly on your website and aren’t redirected to a third-party. Redirects oftentimes lead to cart abandonment, and you can lose out on that customer’s data. Work with a ticketing company that’s built for nightlife events and integrates with your site for the best experience and to collect the most data.

2. Do an Exclusive Pre-Launch

Experience is everything, and it’s what drives your customers to be loyal. Your customers are looking for a personalized experience, especially those that attend on the regular. Consider doing a pre-launch with the customers who have come to your venue throughout the year with an exclusive release before launching your tickets to the public. Reach out to them either via text or email and give them preferential treatment on tables and tickets. This is going to make a big impression on your most loyal customers, and it’s going to drive them to plan their night out with their friends at your event.

3. Use Your Data

Data matters more than you realize. It’s what allows you to understand what does and doesn’t work to set you up for success. Use last year’s data to understand which channels brought in the most guests, and replicate that. If you don’t have access to last year’s data, get a provider like Vēmos that allows you to access all of your information in one central spot.

One of the most important pieces of data you’ll want to track is your marketing channels. You need to track where your customers are finding you and why they’re choosing your event over others. To do this, assign specific links to each channel and staff member. Then, use those links on your various channels (i.e. a different link for Facebook, Twitter, third-party media, digital ads, etc). Also make sure your staff is using their personal link when hey promote your event so they get credit. The results will inform you of what you should and shouldn’t be spending your time and money on.

4. Leverage Marketing Channels

Once your tickets are set up and your trackable links are in order, it’s time to start promoting. Here are a few things for you to consider:

  • Set up your social channels to be in line with your event by updating your images and post cadence
  • Add an events section on your Facebook page that gives full information about your NYE event, and integrate your ticketing page into your Facebook fan page for people to buy tickets directly through social
  • Consider contests or ticket giveaways to build engagement and interaction
  • Run Facebook ads to target a specific segmented audience
  • Get your promoters engaged and turn them into a mobile box office
  • Leverage partnerships with third-party outlets, such as your booked entertainment, sponsors, key social influencers, and media outlets. Partner with them and have them promote your event on your behalf

When you get your marketing channels to work together, you’ll have a bigger audience reach and a higher likelihood of selling out before your event happens.

5. Incentivize Guests to Purchase Tickets Early

Encourage people to pre-purchase their tickets by creating supply and demand. Showing them your price will increase as the event gets closer creates demand for the few supply of early bird tickets. You can set your tickets to increase price by the week, day or even hour leading up to your event. You can also set your tickets to increase by quantity after x amount of tickets are sold. This encourages people to buy early and have time to share their plans with others. Plus, when guests pre-buy their tickets, you’re generating revenue before the night of your event.

6. Strategize Lines the Night-Of

Line strategy is important for the night of your event. Create a different line for a different type of customer, such as a line for your pre-sale customer, a line for customers paying at the door, and a line for your VIP table customers. This is another way to encourage pre-sale and allows your staff handling pre-sale checkin to only focus on that task and increase line speed. On the other hand, it allows your staff selling tickets at the door to only handle that task, aiding in long waits for door sales. The more organized your lines are, the faster your speed of night will be, the happier your customers will be, and the faster they’re through your door to spend money on drinks.

7. Don’t Lose Site of VIP Table Guests

Your VIP guests are important, and you want to make sure they’re not getting lost in the shuffle of general admission purchases. Set up your door to handle tables through a different entrance and check-in process. That way, your highest spenders are getting exclusive treatment right off the bat. Also make sure your staff knows to keep an eye on how many people are sitting at each table. During a hectic night, it’s easy to overlook a party of 10 actually brought 20 people with them. And as a result, you just lost out on payment for 10 extra people. That’s one of the easiest way venues lose money on New Year’s Eve and other big event nights. Having a separate entrance and a reservation system that ties to your events/ticketing system will help alleviate this issue.

8. Train Your Staff

Operations are a huge component for an enjoyable night. Get all your staff up and running on the same system and strategy, and work out any kinks beforehand. Make sure your promoters have their links to sell tickets and are able to sell on mobile devices while on-the-go. Also make sure your door staff are on the same page for a door process and are ready to scan guests in as they arrive, sell tickets to those who need them, or escort VIP guests to their table. All the small details matter, and it’s what leaves a lasting impression.

9. Set Up Safety and Compliance Procedures

It’s easy to lose sight of safety and compliance when preparing for the busiest night of the year. Yet, New Year’s Eve is typically the night where people over consume, which accounts for the highest amount of emergency room visits. Work with your bartenders to make sure they know when to stop serving overly intoxicated guests. Have a door process in place to check IDs and ensure you’re not serving minors. It may no the the fun part of New Year’s Eve, but it’s important to mitigate your liability on this busy night.


Cheers to your successful New Year’s Eve event and hosting a fun party for your guests to ring in 2020.

Vemos Receives 2019 Best Event Ticket Seller Award

Vemos has been selected for the 2019 Best of Minneapolis Award in the Event Ticket Seller category by the Minneapolis Award Program.

Each year, the Minneapolis Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Minneapolis area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Minneapolis Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Minneapolis Award Program and data provided by third parties.

About Minneapolis Award Program
The Minneapolis Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Minneapolis area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Minneapolis Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

Watch the Vemos ID Scanner in Action

The Vemos ID scanner is the fastest ID scanning app on the market that handles all 50 states and passports around the world. Built specifically for bars, nightclubs, and nightlife venues, the Vemos ID Scan is built for accuracy, speed, and insight.

Start your free trial today and receive a free ID scan stand at vemos.io/idscan.

The official Vemos blog

The Best NYE Ticketing System for Nightclubs

Ticketing companies are a dime a dozen. And with all the choices at your disposal, how do you know which one to go with? The best thing you can do is to choose a system that will set your entire New Year’s Eve event up for success. After all, it’s your biggest event of the year.

Here are the top 5 things you need in your ticketing system.

1. Go Beyond Registration

Most ticketing companies are simply a registration system. They allow people to buy a ticket for your event, and then their offerings end there. They don’t help you connect the dots of what brought your customer to buy a ticket, what they did once they got into your event, and how you can retarget that customer in the future.

Instead, use a ticket system like Vēmos that goes beyond registration. This means following your customer’s journey before, during, and after they walk through your door, and having the tools at your disposal to also manage your event operations.

2. Don’t Redirect Your Customers

A customer comes to your website to buy a ticket. They click that “buy” button and are now redirected to the ticketing company’s website. You’ve now lost that customer’s data, your brand is out of sight, and they’re now getting messages to register for competing events on your ticket buying page. Does this sound like the right experience to you?

Stop redirecting your customers to a different company. Use a ticketing system that functions on your own website without their branding being present. That way, your customers will always feel like they’re purchasing directly from you, and you get to fully control the experience.

3. Connect Your Accounts

You have more to manage for your event than selling tickets. A lot of New Year’s Eve parties have VIP reservations that also need to be managed and marketing systems to promote your efforts. This typically means you’re managing separate tools and systems for each of these functions. Not only is that a hassle, but your’e losing out on data and duplicating information.

We allow you to connect all your accounts together in one dashboard. So not only are you selling tickets to your event, but you can handle all other areas in this one system. Information flows seamlessly between your services automatically so you never have to re-enter or duplicate information in each account.

4. Collect Money Right Away

Most ticketing sites hold your money until after the event to cut you a check, which means your revenue is held up while your expenses continue. Make sure your ticketing provider works with you and your bank account so payments go directly into your account as soon as a transaction is made. This way, you earn your revenue leading up to your event rather than making up for your expenses weeks after.

5. Own Your Data

When your guests are redirected to third-party sites, and when your event information lies in multiple accounts, you’re unable to track all your data. In fact, you don’t actually own that data. Technically, the ticketing provider owns it and they’re going to use it to target your customers for competing events.

Put the power back in your hands. Use a ticketing provider that’s not profiting off your customers, but instead exists to serve you. This way, you’ll collect key information on your customers, staff, and event as a whole to understand what worked and what didn’t for future success.

Have the most profitable New Year’s Eve ever with Vēmos and experience these 5 benefits. You get all the perks of major ticketing solutions with the functionality of nightclub management software in one dashboard. Sell out your New Year’s Eve event in advance. Get money in your bank right away. And have a stress-free door. All at no cost. Get started now.

8 Facts about Fake IDs and Serving Minors

It is illegal to knowingly serve alcohol to a minor, and anyone who does can be held responsible. Many in the industry believe fake IDs are the primary problem since they’re considered the gateway to a minor getting access to alcohol. But how do fake IDs play into getting caught serving to minors? What are the repercussions? And who’s ultimately the person legally responsible when a minor is served?

To answer some of these questions and more, we put together 8 facts about the liability of serving minors and the risk to you when it’s a fake ID.

1. Stings are a result of human error, not fake IDs.

When authorities orchestrate a sting and check to make sure you aren’t serving minors, they legally cannot do so by using a fake ID or purposefully deceiving you. They’re typically checking to make sure you’re properly asking for identification. Most sting fails are a result of not asking for identification, or asking for identification but incorrectly calculating someone’s age based on their date of birth. When these human errors happen, you’ll fail the sting and both the server and the establishment will be presented with the ramifications.

2. Not asking for any ID is the most common reason a minor is served.

In most cases, minors are served as a result of an establishment not checking IDs. While fake IDs are in the mix of minors trying to get alcohol, establishments don’t catch them because they simply aren’t checking IDs at all.

3. Incorrectly calculating age is another top reason a minor is served.

Honest math errors happen, especially when it’s a busy night and there’s a lot on the brain. It’s easy for people to miscalculate the year 21 years from today to determine if the person presenting the ID is of legal drinking age. Many establishments use tools such as ID scanners to help combat this risk factor.

4. The person who makes the sale to a minor is legally liable.

The seller is the one liable for serving the minor, which oftentimes carries the same penalties as the person who holds the liquor license. As a bartender or server, you are responsible for checking the ID of your customers even if another person has previously checked it. In these situations, there are oftentimes separate penalties given to the parties involved, including the licensee (the owner of a bar) and the person who makes the sale (the bartender who serves a minor). Depending on the severity of the situation and state laws, the penalties can range from a fine to jail time for the person who made the sale.

5. When a fake ID is thoroughly examined but still gets by, the minor carrying the fake become legally liable.

When a minor is served, you need to prove you did the steps to the best of your abilities to not purposefully serve that person. If the guest presents a realistic ID that says he or she is of drinking age, and you did everything to the best of your ability to not purposefully serve him/her, the liability on the server and establishment is decreased significantly in most cases. In these cases, the minor with the fake ID is the one liable for crimes such as fraud, criminal possession of a forged instrument, or identity theft, which range in penalties from a Class B Misdemeanor to a Class D Felony. However, if it’s obvious that the ID is fake or if that ID clearly does not belong to the person presenting it and the server did not catch it, then the establishment and the person who served that minor also becomes liable.

6. Fake IDs include a newly manufactured fake ID, altered real IDs, and a borrowed/stolen real ID.

One of the most common methods for underage persons to try to get into an establishment is to use a borrowed ID of someone over 21. This is a form of a fake ID, and carries the same liabilities as a newly manufactured fake ID. In these instances, it’s important for bartenders and servers to review the ID and do everything to the best of their ability to not purposefully serve that minor.

7. There isn’t a system on the market that can catch 100% of fake IDs.

Any system that claims to catch 100% of fake IDs or uses the word “guarantee” is lying. A system can certainly assist in spotting some newly manufactured fake IDs, but many are so advanced that it would pass the test of a system reading a barcode on the back of an ID or doing an OCR scan of the front of the ID. Furthermore, a system wouldn’t register an ID as fake if it’s a borrowed/stolen real ID. The importance of human interaction with detecting a fake ID will always remain a priority.

8. An ID scanner will drastically reduce your liability of serving to minors.

While it’s true that an ID scanner won’t catch 100% of fake IDs, it still will drastically reduce, if not eliminate, your liability of serving to minors. When you use an ID scanner to scan every guest’s ID, you solve the two most common reasons that minors are served — 1) not checking the ID at all; 2) incorrectly calculating the age from the ID. Having a quick license scan double verifies the guest’s age with a simple color coded alert of whether they’re over 21 or under 21. It makes it foolproof even under high stress situations. It also serves as your paper trail to prove to authorities you didn’t purposefully serve that person and did the best of your ability to be compliant.