Author Archives: Whitney Larson

Your NYE Checklist

If you haven’t yet, set up your event in your Vēmos dashboard and start selling tickets. Some NYE parties have already sold out of their tier 1 early bird tickets and are on to tier 2. This is a great way to add urgency, pre-sell your event out early, and get more revenue per guest as the event nears. Read this article for more tips on how to prepare ahead of time.

To have a successful NYE night using Vēmos

☑ Download the Vēmos app on either iOS or Android devices.

☑ Easily scan tickets from the guestlist view of the app by tapping on the “Scan” icon in guestlist view. You can also type the code under the QR code while in scan mode or search the guest’s name to mark them as arrived.

☑ Sell tickets directly through the app for walk-up/door sales to keep your data in one place.

☑ Use multiple lines to streamline your door: one for pre-purchased tickets and one for walk-up tickets/door sales. Your primary speed should be focused on pre-purchased tickets to show the incentive of buying tickets in advance.

☑ Check your internet connectivity to make sure you can flawlessly run the app on your device. If you have weak internet, use devices that have data plans or get a personal hotpsot to keep at your check in area.

Set up Your New Year’s Eve Event in your dashboard now, or click here to get started with Vēmos.

How one bartender increased tips by 186% after a failed sting

No bartender wants to serve a minor, but mistakes happen. And that’s what happened to Sarah Upton, a bartender at Texarkana 67 Speedway. An innocent math error caused her to fail a sting and get slapped with a $500 fine. It was a simple human mistake we’ve all experienced at one time or another, and it was one she knew she never wanted to make again.

That’s when she turned to Vēmos.


“Before I found Vēmos, I was a constant nervous wreck,” Sarah informed us. “My lines would get backed up all the way down the field. It took me forever to pinprick every ID. I felt like I needed to get people through, but was so nervous that I was going to miss something on the ID. Which I did, and got busted for it.”


After getting slapped with a fine, Sarah started researching a solution that would make sure she didn’t get caught in this situation again. What originally started as a search for a simple age verification system turned into a bigger opportunity than she could have imagined. Several ID Scan companies appeared in her search results, but Vēmos was the one that stuck out the most. “The V was like Victory – there it is! That’s it! It had everything I was looking for and more.”

Sarah downloaded the app, and went right to work. “There were no obstacles to get started. I popped open the app, started scanning, and it never failed me. It’s very precise. It beeps if there’s an under age guest. It beeps if there’s someone with an expired license. You don’t have to take the time to nit pick a license. You just stick it under the camera and boom! It’s done. My night was so much smoother as a result.”

But how much smoother? That was the question we knew we needed to get more insight on, so we dug in further to get an example.

“I used it that first Friday night, and I was so relaxed,” Sarah continued. “The app is so quick. I didn’t get behind in checking IDs. By the time intermission came around, I already had everyone’s ID checked, I’d stamp their hand if they’ve already been checked once, and it just worked out perfect! I didn’t have a great big line like I usually did. This process was so much quicker to get them served, get them out of the way, and get them back to their entertainment. When they’re standing in my line, they’re not getting the entertainment they came to see.”

Experience is something we talk a lot about here at Vēmos, so we wanted to understand how having a smoother process impacted guest experience. We inquired if not standing in a slow line changed how her customers interacted with her.

“Yes it did!” Sarah immediately replied. “Everyone was so friendly and complimented how smooth the line was and how quick and precise the app was. I spent more time interacting with the guests because I wasn’t so stressed about picking apart the ID. I even caught numerous expired licenses because of the app, and was able to tell the guest. They didn’t even know it was expired and thanked me — they thanked me even though I didn’t serve them because their ID was expired! Oh, and by the way, I made the best tips I ever made out there!”

Now that’s something worth diving into. After discussing her average tips prior to this night, then compared to what she received, we discovered she more than doubled. In fact, it was an increase of 186%. Was it because there were more people? Was it a busier night than usual? Turns out, no. It was a similar attendance to previous nights, many of whom were repeat guests. So why the sudden and drastic increase?

“I think it’s because they knew I was being very friendly. They weren’t spending their night standing in my line. It was so much quicker. I was able to talk to everyone. Nobody was mad that I had to scan their ID. I just explained to them that it’s a process we started and that if they come out here they have to have their ID scanned. And they would respond saying that I’m just doing my job and covering my bases. Everyone was really friendly with it.”

Those are the intangibles that come along with equipping yourself with the tools that allow you to do your job better. For Sarah, what started as a failed sting ended up with faster operations, happier guests, and increased tips. And of course eliminating her risk of getting busted again.

“I will never work without this app again. I will quit my job if I don’t have this app. There’s no reason why you should get a citation. If this app is used right, there’s no way you can get in trouble. No way. If you scan every ID that comes through —I don’t care if they look like they’re 100 years old —you can’t get caught. It’s too precise.”

9 Tips for your New Year’s Eve Party

New Year’s Eve is the biggest event of the year, but it’s also the most competitive. That’s why it’s important to get a head start and get your event planned out so you can have a successful and profitable night.

Follow these 9 tips to ensure a successful New Year’s Eve party.

1. Publish Your Event Now

You need an event page, and you need it to be launched now. This gives you time to market your event and attract customers so they can start making their plans around your party. It’s important to have a section of your website or a specific landing page dedicated to your event. Simply having a sentence description on a third-party ticketing company’s website isn’t going to cut it. People want to know the vibe of your party, understand why they should attend, and get a gage at what they can expect by attending. Plus, having your own page allows for greater SEO opportunities, allowing guests to find out about your event in search results.

It’s also important to make sure customers can buy tickets directly on your website and aren’t redirected to a third-party. Redirects oftentimes lead to cart abandonment, and you can lose out on that customer’s data. Work with a ticketing company that’s built for nightlife events and integrates with your site for the best experience and to collect the most data.

2. Do an Exclusive Pre-Launch

Experience is everything, and it’s what drives your customers to be loyal. Your customers are looking for a personalized experience, especially those that attend on the regular. Consider doing a pre-launch with the customers who have come to your venue throughout the year with an exclusive release before launching your tickets to the public. Reach out to them either via text or email and give them preferential treatment on tables and tickets. This is going to make a big impression on your most loyal customers, and it’s going to drive them to plan their night out with their friends at your event.

3. Use Your Data

Data matters more than you realize. It’s what allows you to understand what does and doesn’t work to set you up for success. Use last year’s data to understand which channels brought in the most guests, and replicate that. If you don’t have access to last year’s data, get a provider like Vēmos that allows you to access all of your information in one central spot.

One of the most important pieces of data you’ll want to track is your marketing channels. You need to track where your customers are finding you and why they’re choosing your event over others. To do this, assign specific links to each channel and staff member. Then, use those links on your various channels (i.e. a different link for Facebook, Twitter, third-party media, digital ads, etc). Also make sure your staff is using their personal link when hey promote your event so they get credit. The results will inform you of what you should and shouldn’t be spending your time and money on.

4. Leverage Marketing Channels

Once your tickets are set up and your trackable links are in order, it’s time to start promoting. Here are a few things for you to consider:

  • Set up your social channels to be in line with your event by updating your images and post cadence
  • Add an events section on your Facebook page that gives full information about your NYE event, and integrate your ticketing page into your Facebook fan page for people to buy tickets directly through social
  • Consider contests or ticket giveaways to build engagement and interaction
  • Run Facebook ads to target a specific segmented audience
  • Get your promoters engaged and turn them into a mobile box office
  • Leverage partnerships with third-party outlets, such as your booked entertainment, sponsors, key social influencers, and media outlets. Partner with them and have them promote your event on your behalf

When you get your marketing channels to work together, you’ll have a bigger audience reach and a higher likelihood of selling out before your event happens.

5. Incentivize Guests to Purchase Tickets Early

Encourage people to pre-purchase their tickets by creating supply and demand. Showing them your price will increase as the event gets closer creates demand for the few supply of early bird tickets. You can set your tickets to increase price by the week, day or even hour leading up to your event. You can also set your tickets to increase by quantity after x amount of tickets are sold. This encourages people to buy early and have time to share their plans with others. Plus, when guests pre-buy their tickets, you’re generating revenue before the night of your event.

6. Strategize Lines the Night-Of

Line strategy is important for the night of your event. Create a different line for a different type of customer, such as a line for your pre-sale customer, a line for customers paying at the door, and a line for your VIP table customers. This is another way to encourage pre-sale and allows your staff handling pre-sale checkin to only focus on that task and increase line speed. On the other hand, it allows your staff selling tickets at the door to only handle that task, aiding in long waits for door sales. The more organized your lines are, the faster your speed of night will be, the happier your customers will be, and the faster they’re through your door to spend money on drinks.

7. Don’t Lose Site of VIP Table Guests

Your VIP guests are important, and you want to make sure they’re not getting lost in the shuffle of general admission purchases. Set up your door to handle tables through a different entrance and check-in process. That way, your highest spenders are getting exclusive treatment right off the bat. Also make sure your staff knows to keep an eye on how many people are sitting at each table. During a hectic night, it’s easy to overlook a party of 10 actually brought 20 people with them. And as a result, you just lost out on payment for 10 extra people. That’s one of the easiest way venues lose money on New Year’s Eve and other big event nights. Having a separate entrance and a reservation system that ties to your events/ticketing system will help alleviate this issue.

8. Train Your Staff

Operations are a huge component for an enjoyable night. Get all your staff up and running on the same system and strategy, and work out any kinks beforehand. Make sure your promoters have their links to sell tickets and are able to sell on mobile devices while on-the-go. Also make sure your door staff are on the same page for a door process and are ready to scan guests in as they arrive, sell tickets to those who need them, or escort VIP guests to their table. All the small details matter, and it’s what leaves a lasting impression.

9. Set Up Safety and Compliance Procedures

It’s easy to lose sight of safety and compliance when preparing for the busiest night of the year. Yet, New Year’s Eve is typically the night where people over consume, which accounts for the highest amount of emergency room visits. Work with your bartenders to make sure they know when to stop serving overly intoxicated guests. Have a door process in place to check IDs and ensure you’re not serving minors. It may no the the fun part of New Year’s Eve, but it’s important to mitigate your liability on this busy night.


Cheers to your successful New Year’s Eve event and hosting a fun party for your guests to ring in 2020.

Vemos Receives 2019 Best Event Ticket Seller Award

Vemos has been selected for the 2019 Best of Minneapolis Award in the Event Ticket Seller category by the Minneapolis Award Program.

Each year, the Minneapolis Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Minneapolis area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Minneapolis Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Minneapolis Award Program and data provided by third parties.

About Minneapolis Award Program
The Minneapolis Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Minneapolis area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Minneapolis Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

Watch the Vemos ID Scanner in Action

The Vemos ID scanner is the fastest ID scanning app on the market that handles all 50 states and passports around the world. Built specifically for bars, nightclubs, and nightlife venues, the Vemos ID Scan is built for accuracy, speed, and insight.

Start your free trial today and receive a free ID scan stand at vemos.io/idscan.

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