Author Archives: Parag Shah

The Private Nightclub

Privacy is crucial. It’s what protects your guests, employees, and even important venue information. It’s the glue that holds everything together. Think about it: guests go to nightclubs where they can have fun but not be sold out; employees prefer to work at clubs where their information is private; and the best-run clubs know to keep their data confidential. When information is leaked, your club loses its status. And when you lose your status, you lose your best customers.

Here are four easy tips to ensure privacy across all areas of your venue:

1. Talk about the importance of privacy to your staff, and talk about it often

Have a privacy policy in place for all employees to understand (hint: you should have them sign it, too). Include any areas of your club where confidentiality is key. Also make sure everyone knows importance of treating your guests with respect and how a simple lapse in judgment could cost your venue a lot of money and potentially jobs.​​​

2. Monitor your staff’s social networks

In today’s world, spreading confidential information is as easy as a click of a button. Your staff should never share personal experiences or information about your guests on their personal social networks. Any sharing of guest experiences should be controlled and thought through clearly.

3. Make sure guest information is secure

While we promote the use of digital devices in your venue, we moreso promote secure devices. Use passcodes to access the device and set up login credentials to all your software. Staff members may be able to use software on their personal devices – this is okay as long as it’s verifiably secure. This means you need to ensure staff uses passcodes and only takes guest notes in a central place where you can control access. If these notes are stored in a non-secure place, it’s easily accessible by others and can be deadly to your venue if leaked.

4. Take high profile guests through a different entrance

These guests are big spenders in your venue and typically do not want to be bothered by other guests. By taking them through a separate entrance, less people know they are inside and your high-profile guests have a better, more private experience.

​Parag Shah is the director of Vēmos. Contact him at

Vemos Nightlife Platform

Do You Offer Prepayment At Your Venue? Hint: You Should

Automating prepayment within your current operations is not only efficient and profitable for your venue, but also enhances customer experience. Let’s take a deeper look:

1. Decreases no-show rate

Prepayment drastically increases the percentage of customers who show up the night of their reservation. Whether customers pre-pay for a ticket, VIP table, or pay for their guestlist cover in advance, they are more likely to show up when there’s money on the line.

2. Increases efficiency

You’ve seen it before: guests don’t have the right amount of cash for cover, they unsuccessfully make excuses to the host as to why they don’t have the cash, they run to the ATM to get cash, and then argue with their friends over how to split cover between everyone. All of this slows down the speed of the night and takes away from your guests spending money inside your club. Simply allowing parties to prepay either online or via mobile alleviates headaches and gets them spending money inside faster.

3. Reduces the bottleneck

While a line outside your club portrays a highly desired venue, it’s important to distinguish between a line for looks and a line due to inefficiency. Most patrons don’t mind waiting in line to get into your club as long as the line is moving and they know they will eventually get in. However, If the wait is too long or the line doesn’t move at all, they will likely move on to the next venue. Many clubs alleviate this by having a separate line for their guestlist patrons, which better manages guests going in. Take this a step further and allow patrons to prepay. This not only helps to manage the line, but also increases cash flow while decreasing the bottleneck.

4. Benefits the customer

Guests care most about their experience at your club. Prepayment enhances this experience – it gives them more time to get positive vibes inside your venue rather than resenting their experience outside. It also alleviates the burden of carrying the exact amount of cash for cover while emphasizing their status amongst friends.

5. Provides incremental revenue

The best part about prepayment is its ROI. It’s easy and inexpensive to install into your club without drastically deterring your current operations, and it increases revenue you never would receive without it. You collect guests’ payment much sooner than at the door. You monetize the line and collect cover even when guests don’t show. And your no-show VIP tables are now an opportunity rather than a loss. Instead of taking a hit for an unused table, you now collect the original reservation fee and have the chance to fill it with another guest that same night.

Parag Shah is the director of Vēmos. Contact him at

Vemos Nightlife Platform

The Benefits Of An Interconnected Club

Interconnectivity is one of the hardest and most difficult areas for venues, from both a personnel and technology standpoint. Nights get busy, staff becomes overwhelmed and the implemented technology systems work independently of each other. And when nothing is communicated between the necessary personnel or technology, operations, customer service and revenue suffer.

Here are 3 tips to use interconnectivity to your advantage.

1. Technology as efficiency tools

The list of technology available is impressive. There are point of sale systems, reservation management software, employee scheduling programs and customer relationship management systems. But unless these technologies are programmed to connect to each other, the data and processes will ultimately be useless. Why bother with 4 different technologies if it’s going to add 4 different processes to you club? Technology should not be complicated. In fact, it should be used as a tool to save time and money while enhancing customer experience.

Look for technology solutions that improve efficiency across the board. These solutions should interact to correlate information from multiple sources and uncover key statistics about your business. When you have multiple areas of your club, or even multiple clubs for that matter, you need a solution that combines everything into one central spot to save and possibly even increase your time and money.

2. Information sharing

Many clubs suffer from a lack of information sharing. Everyone should be looped in at some level on important club-related information, such as expectations, guidelines, new processes, and new technologies. Even collected club data can help staff understand what is and isn’t working and how to improve. Giving staff access (even if it’s limited access) to a technology solution that combines information in one spot is an efficient way to get everyone on the same page.

3. Inter-staff communication

Your customers interact with multiple members of your staff on any given night. That’s why it’s crucial for each staff member to be adequately trained to handle any type of customer, including VIP customers, and work with one another to give the impression that your club is well run. Your VIP customer will likely encounter your door host, waitresses, bottle service host, security personnel, bus boys and any other support staff during the night. Customer experience is elevated when each one of these staff members knows the customer and is trained to serve him/her. When VIP customers are stopped at the door due to lack of communication or aren’t treated with VIP status from staff, they’re unlikely to return. Technology that houses information about customers, reservations and analytics, and is available to appropriate staff, aids in this communication and experience.

Parag Shah is the director of Vēmos. Contact him at