Optimizing Your Line

We’ve seen it time and again: large, inefficient lines curling outside club doors. The keyword here is inefficient. It’s great to have lines and give the impression you’re the hottest club around. It’s not so great to be so inefficient that you slow down the speed of the night, make guests no longer excited about being at your venue, and miss out on more drink transactions.


What many clubs fail to realize is it’s possible to optimize and monetize your lines –to make money even before guests walk through your doors. It’s all done through mobile point of sale (POS) systems.

There are numerous mobile POS products on the market that easily connect to smartphones and tablets. All you have to do is find a vendor who integrates with these products while still providing valuable insight to your club, such as guest details, club performance, and transaction details.

Once you do that, the rest is easy. Instead of having guests wait in line, talk with the bouncer, and then finally talk with the cashier, you can move this all into one process.

  1. The bouncer or cashier walks through the line with a mobile device that’s attached to a mobile POS system,
  2. They say “yay” or “nay” to whether a guest is going to get in, much like they currently do,
  3. And they collect cover charges right on the spot



Guests can pay either in cash or with a credit card, get a stamp or wristband, and walk on in while the person running the mobile POS continues on through the line. Your operations just got that much more streamlined, the speed of night just got that much faster, and your revenue just got increased. Not only that, but you now have valuable data that’s tied to your club’s overall performance.

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