Building Guest Loyalty: It’s Not About the Discounts

Two for one drinks. Free bottle with a reservation. Slashed prices for a happy hour. These are common promotions we see in the nightclub and bar industry, and they all have one thing in common: free or discounted items. While giving away discounts may work to attract...

The Hideout Volume 1 | Parag Runs a Nightclub

I have no interest in ever owning a nightclub. – Parag Shah, quoted at least a million times.   I’ve been in the nightlife industry for six years now. Never as an owner, never as a worker, but always as an observer and constant innovator of how technology...

Get a head start on the biggest event of the year

We recently published 7 tips to get a head start on the biggest event of the year. Now with it being right around the corner, it’s time to start elevating your New Year’s Eve party and thinking of ways to take it to the next level. While countdowns and confetti are...